Interview: January 2012
Interviewee: Iain Ainsworth (Founder & Creator)
Company: White Line Hotels
Enjoys: Regional food, wines & schnapps, street market culture, picking up oddities
Favorite restaurant: Ku De Ta, Bali
Favorite hotel: The Greenwich, New York
Iain, your website lists some 40+ independent hotels that “have soul factor” – how do you define this?
How can a hotel developer/owner create points of distinction?
Can being distinctive help drive revenue in difficult trading times?
Do you believe that this concept of “localness” be replicated for larger scale projects?
Iain, thanks for your great insights! Thanks Marco for your interest in White Line Hotels. I can’t stress enough to hotel owners that their hotel is a canvass for locality.
Interview by Marco Julià Eggert – London, Great Britain
#HMS International Hotel & Restaurant Consulting